notNeutral City Plate Tel Aviv
The theme for the seventh series of cities, Rio de Janeiro, Austin, Copenhagen, and Tel Aviv, is emerging Creative Capitals. These cities are all making a name for themselves as meccas of innovation in the arts and sciences. Each is renowned for creative expression and experimentation in the forms of dance, music, film, cuisine and technology. As culture and creativity become recognized as driving forces in this global economy, how will this inform future urban agendas?
Tel Aviv - Tel Aviv was Originally planned as a garden city with an inclusive urban plan for the refuge of immigrants pouring into the city after Israel’s founding. In the 1930s an influx of German Jewish architects fleeing Europe transformed Tel Aviv into “The White City,” building the largest concentration of Bauhaus style architecture in the world. Now Tel Aviv is designated a UNESCO World Heritage Site. In more recent years the city has experienced another visible urban evolution due to a flourishing technology sector and a burst of entrepreneurship through international partnerships.• Boxed with Printed Key
Welcome to notNeutral’s world. notNeutral is the product design company affiliated with the award-winning Los Angeles based architecture and design firm Rios Clementi Hale Studios.
Growing out of a close collaboration between these two companies, products are inspired by gardens, buildings are inspired by plates and patterns are inspired by urban plans. Their designs emerge from their desire to synthesize the world around them. They create bold, colourful and innovative products that encompass all categories of the modern lifestyle: Gift, Garden, Dine, Home, Kids. Their vibrant, confident and streetwise products are unique and accessible, expressing individuality and choice.
notNeutral has built a unique following that attracts young-spirited, colourful individuals who are looking for designs that express their style. They’ve become known to design savvy consumers as the alternative for innovative colour palettes, a contemporary take on the ordinary and design that is unquestionably not neutral.